Cybersecurity Trusted Advisors National Series Workshops

Mastering Profit First:

Transform Your Business Finances


SPEAKERS:
RACHEL SIEGEL & CHARLENE IGNACIO


950 South Pine Island Road, Suite A150,

Plantation, Florida, 33324

June 25, 2025
9 AM - 5 PM EDT

Early Bird Special Price $297 (limited slots)

Regular price $497

JOIN THE LIVE WORKSHOP

June 25th | 9:00 AM EDT

Early Bird Special Price $297 (limited slots)
Regular price $497

Leading the industry of business owners with the best solutions to help them grow, scale and sell their business.

Join us for an intensive in-person workshop that delivers certified Profit First training tailored to your industry. Led by experienced professionals, this workshop will equip you with the tools and knowledge to implement Profit First effectively, ensuring a path to sustainable profitability and financial success.

What's Included with Your Registration:

- One Day In-Person Workshop: Gain expert guidance and practical insights with certified Profit First training.

- On-Site Support: Access Profit First professionals throughout the day for personalized assistance.

- Post-Event Accountability Webinar: Receive a ticket to a 60-minute live webinar to reinforce your learning and track your progress.
- Including a book, manual, workshop training, and CPA hour.

Catering:

Enjoy a delicious continental breakfast, lunch, snacks, treats, and access to a water station.

Investment:

$297 Early Bird Special

This workshop is your opportunity to take control of your finances and revolutionize the way you do business. Spaces are limited, so secure your spot today and take the first step toward lasting profitability! The standard price is $497. The Early Bird Special ends on May 31st!

Agenda Highlights:

8:00 AM – Registration & Continental Breakfast

Kick off the day with fresh coffee, breakfast, and networking with fellow business owners and entrepreneurs.


8:30 AM – Opening Remarks

• Welcome & introductions

• Overview of the workshop goals

• What to expect from today’s sessions

9:00 AM – Intro to Profit First

• Why traditional accounting doesn’t work for small businesses

• The Profit First formula & methodology

• The impact of Profit First on cash flow & profitability

10:00 AM – Goal Setting with Profit First

• How to define financial success for your business

• Setting realistic profit goals – The Instant Assessment

• Creating a financial roadmap – Roll out plan

11:00 AM – Setting Up Profit First for Your Business

• Opening the right bank accounts

• Creating a rhythm for allocations

• Tools & systems to track your cash flow


12:00 PM – Lunch & Networking

Enjoy a delicious lunch while networking with peers, sharing insights, and discussing takeaways from the morning sessions.

1:00 PM – Customizing Profit First for Your Business

• Understanding your business’s unique financial needs

• Adjusting allocations based on industry & revenue

• Real-world examples of Profit First


2:00 PM – Profit First into Action in Your Business

• Overcoming common implementation challenges

• Adjusting & optimizing as your business grows


3:00 PM – Profit First Advanced: Preparing to Sell Your Business

• How Profit First increases business valuation

• Financial habits that make a business attractive to buyers

• Exit strategy planning & maximizing profitability


4:00 PM – Profit First Next Steps

• Creating a 90-day Profit First implementation plan

• Accountability & follow-through strategies

• Accessing additional Profit First resources & coaching


5:00 PM – Closing Remarks

• Final thoughts & key takeaways

• Open Q&A

• Thank you & next steps


End the day with a clear action plan for your next steps and confidence in managing your business finances like never before.


Additional Notes:

🔹 Interactive Elements: Live Q&A, worksheets, and real-world case studies

🔹 Takeaways: Profit First Workbook and bonus resources.

🔹 Bonus: 1 ticket to the 60 Minute Post workshop Accountability check-in

Who Should Attend:

This workshop is perfect for business owners, entrepreneurs, and financial professionals eager to take control of their finances and achieve sustainable profitability.

Get ready for a dynamic, hands-on day of game-changing insights, real-world strategies, and powerful action steps to transform your business finances—Profit First style!


RACHEL SIEGEL

FEATURED EXPERT

Rachel Siegel is the author of Profit First for Managed Service Providers (MSPs) and Profit First for Cybersecurity Firms. She’s one of only a handful of professionals globally to earn the designation of Mastery Certified Profit First Professional—the highest level of recognition in the Profit First system. As CEO of Go Figure Accounting, Rachel works directly with a wide range of service-based businesses, including MSPs and Cyber Professionals. She helps them apply Profit First principles in real-world scenarios to build healthier, more sustainable, and more profitable businesses—not just in theory, but in practice.

FEATURED EXPERT

Charlene Ignacio, Founder and CEO of Fornix Marketing, is a featured industry expert in the book Profit First for Managed Services Providers (MSPs) and Profit First for Cybersecurity Firms and is recognized for her real-world experience helping MSPs and Cyber Professionals scale with purpose and drive revenue. Her inclusion reflects her ongoing impact in the channel and across multiple industries as a trusted advisor to high-performing MSPs.


CHARLENE IGNACIO

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