Cybersecurity Trusted Advisors National Series Workshops
Mastering Profit First:
Transform Your Business Finances
SPEAKERS:
RACHEL SIEGEL & CHARLENE IGNACIO
950 South Pine Island Road, Suite A150,
Plantation, Florida, 33324
June 25, 2025
9 AM - 5 PM EDT
Early Bird Special Price $297 (limited slots)
Regular price $497
JOIN THE LIVE WORKSHOP
June 25th | 9:00 AM EDT
Early Bird Special Price $297 (limited slots)
Regular price $497
$297 Early Bird Special
This workshop is your opportunity to take control of your finances and revolutionize the way you do business. Spaces are limited, so secure your spot today and take the first step toward lasting profitability! The standard price is $497. The Early Bird Special ends on May 31st!
Agenda Highlights:
8:00 AM – Registration & Continental Breakfast
Kick off the day with fresh coffee, breakfast, and networking with fellow business owners and entrepreneurs.
8:30 AM – Opening Remarks
• Welcome & introductions
• Overview of the workshop goals
• What to expect from today’s sessions
9:00 AM – Intro to Profit First
• Why traditional accounting doesn’t work for small businesses
• The Profit First formula & methodology
• The impact of Profit First on cash flow & profitability
10:00 AM – Goal Setting with Profit First
• How to define financial success for your business
• Setting realistic profit goals – The Instant Assessment
• Creating a financial roadmap – Roll out plan
11:00 AM – Setting Up Profit First for Your Business
• Opening the right bank accounts
• Creating a rhythm for allocations
• Tools & systems to track your cash flow
12:00 PM – Lunch & Networking
Enjoy a delicious lunch while networking with peers, sharing insights, and discussing takeaways from the morning sessions.
1:00 PM – Customizing Profit First for Your Business
• Understanding your business’s unique financial needs
• Adjusting allocations based on industry & revenue
• Real-world examples of Profit First
2:00 PM – Profit First into Action in Your Business
• Overcoming common implementation challenges
• Adjusting & optimizing as your business grows
3:00 PM – Profit First Advanced: Preparing to Sell Your Business
• How Profit First increases business valuation
• Financial habits that make a business attractive to buyers
• Exit strategy planning & maximizing profitability
4:00 PM – Profit First Next Steps
• Creating a 90-day Profit First implementation plan
• Accountability & follow-through strategies
• Accessing additional Profit First resources & coaching
5:00 PM – Closing Remarks
• Final thoughts & key takeaways
• Open Q&A
• Thank you & next steps
End the day with a clear action plan for your next steps and confidence in managing your business finances like never before.
Additional Notes:
🔹 Interactive Elements: Live Q&A, worksheets, and real-world case studies
🔹 Takeaways: Profit First Workbook and bonus resources.
🔹 Bonus: 1 ticket to the 60 Minute Post workshop Accountability check-in


Who Should Attend:
This workshop is perfect for business owners, entrepreneurs, and financial professionals eager to take control of their finances and achieve sustainable profitability.
Get ready for a dynamic, hands-on day of game-changing insights, real-world strategies, and powerful action steps to transform your business finances—Profit First style!

RACHEL SIEGEL
FEATURED EXPERT
Rachel Siegel is the author of Profit First for Managed Service Providers (MSPs) and Profit First for Cybersecurity Firms. She’s one of only a handful of professionals globally to earn the designation of Mastery Certified Profit First Professional—the highest level of recognition in the Profit First system. As CEO of Go Figure Accounting, Rachel works directly with a wide range of service-based businesses, including MSPs and Cyber Professionals. She helps them apply Profit First principles in real-world scenarios to build healthier, more sustainable, and more profitable businesses—not just in theory, but in practice.

FEATURED EXPERT
Charlene Ignacio, Founder and CEO of Fornix Marketing, is a featured industry expert in the book Profit First for Managed Services Providers (MSPs) and Profit First for Cybersecurity Firms and is recognized for her real-world experience helping MSPs and Cyber Professionals scale with purpose and drive revenue. Her inclusion reflects her ongoing impact in the channel and across multiple industries as a trusted advisor to high-performing MSPs.

CHARLENE IGNACIO



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